I used the TripAdvisor reviews in addition to some personal suggestions and choose the Sheraton. Of the several resorts on this stretch of beach, the Sheraton has the hands-down best location. Because it's at the end of the beach, you have a lot less people walking by the beach side of the hotel. We chose the Moana oceanfront room which is a great choice if you want to be away from the hustle and bustle of the pool area and enjoy lots of peace and quiet from your balcony. Moana also offers separate and very convenient self parking (vs valet). Initially it can be very confusing to get to/from pool area but once you do it a few times, you get the lay of the land. Beaches are public and the hotel charges for lounge and umbrella rentals at beach ... and the rentals are only available until 4pm. The BEST thing to do is before you check in, go to Boss Frogs on Lahainaluna Rd (off Front St) in Lahaina and rent beach chairs and umbrella for the week ($25 per item for the week). You can also rent snorkeling gear. And because everything in Hawaii is so expensive, on your way from airport stop at Target, Walmart, or Costco (all close to airport) and buy some food, snacks, water, etc. for your room. Rooms have mini fridges and microwaves. We bought muffins and took them down to the lobby each morning where we bought coffee at the Sandbar. Enjoy Maui!!!
As the owners for over 20 years, we have been regular guests, and have seen the change of ownership several times. However, the resort has continued to provide excellent service, with the same experienced staff. It is also great that the sand beach has recovered and is back to where it used to be. We do miss the original in-resort restaurant, North Beach Grill, but now the Duke's restaurant is a walking distance from this resort, with excellent food and service.