Hotel brand The inspiration for the Est brand comes from the free port city of Trieste in the Mediterranean. The Chinese name combines the Mediterranean port, oral memory, and brand aesthetics to form a unique and charming name: Est. English name: NEW MASTER stands for Emerging Power, indicating that the hotel group has built core competitiveness through industry innovation, personalized services, and resource integration, and is committed to becoming an advocate and leader of new forces in the hotel industry.更に表示
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Hotel brand The inspiration for the Est brand comes from the free port city of Trieste in the Mediterranean. The Chinese name combines the Mediterranean port, oral memory, and brand aesthetics to form a unique and charming name: Est. English name: NEW MASTER stands for Emerging Power, indicating that the hotel group has built core competitiveness through industry innovation, personalized services, and resource integration, and is committed to becoming an advocate and leader of new forces in the hotel industry.
Hotel brand The inspiration for the Est brand comes from the free port city of Trieste in the Mediterranean. The Chinese name combines the Mediterranean port, oral memory, and brand aesthetics to form a unique and charming name: Est. English name: NEW MASTER stands for Emerging Power, indicating that the hotel group has built core competitiveness through industry innovation, personalized services, and resource integration, and is committed to becoming an advocate and leader of new forces in the hotel industry.